OTR-tour-header.jpg
 
 
purple.jpg

CLIENT

 

SUMMARY

Various Musical Artists:

Alice Cooper - Anthrax - Austin Mahone - Beyonce - Bon Jovi - Celine Dion - Cheryl Cole - Down - Sir Elton John - Ghost - Girls Aloud - Happy Mondays - Him - Iron Maiden - Jimmy Page - Jls - Judas Priest - Kylie Minogue - Labrinth - Machine Head - Mastodon - Mötley Crüe - Motörhead - Nicola Roberts - Olly Murs - One Direction - Papa Roach - Peter Andre - Peter Gabriel - Priscilla Queen - Of The Desert - Rise To Remain - Rob Zombie - Rush - Sarah Harding - Scouting For Girls - Slash - Slayer - Status Quo - Steps - The Enemy - The Libertines - Volbeat - WWE

 

MY ROLE

ART DIRECTION
CREATIVE DIRECTION
PROJECT MANAGEMENT

 
 

15+ Bands 
20+ Projects
Per Band
270+ Projects


ALL MANAGED AT THE SAME TIME

music-industry.jpg

 

Rocking it with Motley & Beyoncé

 

Managed & handled creative direction for 40+ merch projects for 2 of the world's largest music tours at the same time

For Beyonce and Jay Z's first On The Run Tour I was responsible for managing and art directing a team of 10 different illustrators and designers.

As a Creative Project Manager for one of the world's largest music merchandising companies I helped to successfully produce hundreds of products for some of the biggest names in music. I art directed and project managed 40+ illustrators and designers on a daily basis for groups from Pop to Country to Heavy Metal. This lead to merchandise sales totaling in millions of dollars of revenue.

 

beyonce-10.jpg
 
beyonce-tour-merch.jpg
 
 

The success of the sales was in millions of dollars.

We came up with hundreds of different designs that were then sent to Beyonce and her creative director for approval and creation for their tour and online stores.

I helped lead the team of creatives that produced these items from start to finish. 

 
 
motley-1.jpg

Mötley Crüe
FINAL TOUR

While I was managing Beyonce and Jay Z's tour merchandise creative I was also leading a team of artists in creating Mötley Crüe’s merchandise for their final tour.

 
 

My team of artists was comprised 15 different illustrators and designers

Who helped contribute daily to coming up with product ideas and designs that were pitched by myself and the Creative Director to band management and in most cases the band members themselves. 

After our meetings final designs and products were chosen and then project managed by me.

 
 

Other clients included:


Alice Cooper - Anthrax - Austin Mahone - Beyonce - Bon Jovi - Celine Dion - Cheryl Cole - Down - Sir Elton John - Ghost - Girls Aloud - Happy Mondays - Him - Iron Maiden - Jimmy Page - Jls - Judas Priest - Kylie Minogue - Labrinth - Machine Head - Mastodon - Mötley Crüe - Motörhead - Nicola Roberts - Olly Murs - One Direction - Papa Roach - Peter Andre - Peter Gabriel - Priscilla Queen - Of The Desert - Rise To Remain - Rob Zombie - Rush - Sarah Harding - Scouting For Girls - Slash - Slayer - Status Quo - Steps - The Enemy - The Libertines - Volbeat - WWE

 

Here are just a few of the products of which creative I managed and art directed:


 
music-merch.jpg
gold.gif

NEXT PROJECT

BIKER GEAR CLUB